About this design concept

What this is

A design concept built by Clearview alongside our proposal for ADI's website RFP. It is not ADI's website, it is not official, and it is not a finished design. It exists so that the argument in our proposal can be clicked instead of only read.

What it's made of

• ADI's own published words and photographs, captured from diversityadk.org, the four program Google Sites and the ADI Communication Booklet on 18 and 26 September 2026. Nothing here is invented. Where something is illustrative rather than ADI's, it is labelled on the page.
• No tracking, no cookies, no third-party requests. Every file is served from this address. The forms do nothing.
• A system typeface rather than Geogrotesque, the commercial face in ADI's Communication Booklet. A real build would either license it for the web or choose a close alternative — that decision belongs in the website plan.

What it is trying to show

1. One place instead of five. The four program Google Sites become program and event pages inside the site, each keeping its registration form, with the history page that repeats across them kept once.
2. Three doors, in ADI's stated order of audience. Community members, people seeking resources, then organizational partners.
3. Sign-ups and registrations that can be counted. One email field for news; registration one click from each event page. Two of ADI's four measures of success are exactly these.
4. A resource library that grows without a developer. One content type, two tags, filterable.
5. Accessibility in the markup, not a widget: real headings in order, visible focus, text that reflows, colour contrast that passes, and nothing that depends on a mouse.

One of two concepts

This is concept A, “Three doors”: the site organised around who is visiting, in the order ADI's addendum gives. Concept B, “Program Guide”, organises the same content around ADI's three areas of focus in the Program Guide's own colours, and adds a map of the 14 counties and ADI's press archive. Same content, same accessibility standard, same price. ADI can pick one, or a mix of the two. Open concept B

What it is not

It is not the design we would deliver. The real one starts with listening — conversations with ADI's team and with community members ADI introduces us to, before any layout exists. A concept built from published pages can show structure and intent; it cannot know what someone in Lake Placid or Plattsburgh came to the site to do. That is why our proposal puts the listening first, and why we would expect this concept to change once it happens.

Our proposal in one line

$22,500 all-in for the assessment, plan, design, build, migration of the four Google Sites, training and support through February 2027 — with the first year of hosting included.

Clearview · ClearView Studios, LLC · chase@clearview.team